Part 3 of the ‘Blog Monetization’ series. ← Previous: Before AdSense
Summary
- Applying takes five minutes. Passing review is the hard part.
- Four steps: create account → add site → insert code → wait for review (days to weeks).
- Most rejections come from three things: thin content, missing policy pages, copied content.
- Rejection is not the end. Fix the reason and reapply — there is no limit on attempts.
The Application Steps
Applying means creating an account, adding your site, pasting the code, and waiting for review. It is not hard.
- Create an AdSense account with your Google account.
- Add your site’s address.
- Put the one line of code Google gives you into your site’s
<head>(via a plugin or theme setting on WordPress). - Wait for review — anywhere from days to a few weeks.
What Review Looks At
Review is like an admissions process. It weighs content quality, policy pages, site completeness, and policy compliance together, not a single score.
Most of it is automated, not a human reading every page. So “did you meet the bar?” is what decides it. No connections or luck involved.
5 Common Rejection Reasons
Most rejection emails are one of these five.
| Reason | Meaning | Fix |
|---|---|---|
| Low-value content | Few or shallow posts | Add deeper posts |
| No policy pages | Missing privacy/contact | Add the pages |
| Copied / scraped | Borrowed or stitched text | Rewrite originally |
| Under construction | Empty menus, broken links | Finish first |
| Policy violation | Copyright, adult, etc. | Remove it |
Most trace back to skipping the foundation from Part 2. The foundation is the passing line.
If You Get Rejected
A rejection feels like a fail notice, but it is really just homework. The email states the reason — fix it and reapply.
The key is to read the reason carefully and fix it properly before reapplying. Resubmitting unchanged gets rejected again. There is no cap on attempts, but an unfixed reapplication only wastes time.
After Approval — First Setup
Approval does not make ads appear on its own. You have to turn them on.
The easiest is Auto ads, where Google places them for you. To control placement, use manual ad units. That balance is the next part.
Checklist
A final check before applying.
- [ ] Part 2’s four foundations done
- [ ] Code in the right place (
<head>) - [ ] Keep the site stable during review (no big changes)
- [ ] If rejected, read the reason, fix, then reapply
The next part covers placing ads after approval to balance revenue and readability.
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